Meet Rebecca

Every idea begins with a problem.

My problem was flat, fine hair.

Having a great blow dry always makes me feel good – but I could never achieve a beautiful bouncy blow-dry at home effortlessly. I had to use two different tools together to get the lasting results I was after, which took time and effort.

One day, I just thought: but what if you combined them? The idea behind The AirHead seemed so simple, I couldn’t believe it didn’t already exist.

Creating The AirHead didn’t happen overnight, though. Getting it right took a whole lot of determination and perfection-seeking – but I hope you’ll agree the results are worth it.

"I’m on a mission to prove you don’t need hours in the salon or loads of products to have gorgeous hair. Trust me, it doesn’t have to be complicated, time-consuming or costly. I’m all about keeping things simple so that you can achieve the hair you want, quickly, and get on with your day!"

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Coming Soon

The Future of Haircare

The AirHead is Aurum's launch product: I'm really excited to be introducing something completely new to hairstyling, with lots of other great products in the pipeline. Each will aim to solve a common haircare problem to help you look and feel your best.

Innovation First

Revolutionary products designed to transform your hair routine

In Development
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Natural Solutions

Sustainable ingredients that care for your hair and the planet

Coming 2026
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Expert Care

Professional-grade formulas for salon-quality results at home

Research Phase